AINOW in the media: ethics and AI literacy
By: AINOW Society · Events & community · 2025-04-14 · 2 min read
AINOW members discuss media literacy, AI ethics and creativity on MRT 1, Ora 24 and TV 24, exploring opportunities and risks for society.
In a world increasingly moving towards digital transformation, artificial intelligence (AI) is more than a technological trend: it is a catalyst for change in every aspect of our lives. But how can we understand, embrace and use this powerful tool in a way that is ethical and useful for everyone?
This month, members of the non-governmental organisation AINOW were active in the media, raising essential questions about the future of AI and its impact on society.
Sead Džigal: media literacy as a foundation for resilience to disinformation
In an interview on MRT 1, Sead Džigal, a communications expert and active member of AINOW, focused on media literacy as a key factor in combating disinformation.
“Today, anyone can be a media outlet. But that comes with the responsibility to distinguish accurate information from manipulation,” Džigal said.
He warned that false news is increasingly spread through AI-supported algorithms, creating new challenges for the public. His solution?
- Media literacy education from an early age.
- Developing citizens' critical thinking.
- Ethical regulation of digital platforms.
With these steps, Džigal believes society can address the threats that come with new technologies.
🔗 https://play.mrt.com.mk/play/583576
Suad Seferi: balancing the opportunities and risks of AI
During his appearance on Ora 24 TV, Suad Seferi, founder of AINOW and an artificial intelligence expert, highlighted the many dimensions of this technology: a tool that can be both a partner and a challenge.
“AI offers incredible opportunities, from automation to personalisation. But if we are not careful, it can become a source of inequality and abuse,” Seferi said.
He discussed how AI is already changing healthcare, education and business, but stressed that regulation must keep pace with technological progress. Without clear rules and transparency, citizens risk becoming victims of manipulation or losing their privacy.
🔗 https://www.youtube.com/watch?v=LNGMiKVNrNE
Aleksandra Todorovikj: AI as an ally in the creative industries
On TV 24, Aleksandra Todorovikj, a PR manager and public relations specialist, discussed the practical use of AI in the communications industry.
“Artificial intelligence is not a replacement for human creativity: it is a tool that enhances it,” Todorovikj said.
She explained how AI helps with data analysis, personalised campaigns and content optimisation. But she also stressed that the human element remains essential, particularly when it comes to empathy and critical thinking.
🔗 https://24.mk/details/studio-10-gostuvanje-na-aleksandra-todorovikj
AINOW's mission: ethics, education and inclusion
The organisation AINOW has a clear mission:
To democratise knowledge of artificial intelligence and make it accessible to all citizens.
Through public appearances, workshops and open discussions, the organisation's members do more than inform: they encourage change. Their vision is a future where technology is guided by ethical principles and serves everyone's interests.
“What matters is not only whether we will live with AI, but how we integrate it into our lives,” the organisation says.
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